Which payday loan companies make the most money?
This article was originally published on The Conversation.
Read the original article.
The number of payday loans available on the Australian market is set to increase by more than 200 per cent in coming months, with many lenders offering a wider range of services.
However, a recent study by the National Payments Council (NPC) found that many of the more profitable payday loan providers made less than their competitors, and some have been caught off guard by the trend.
As part of a nationwide survey of payday loan operators, the NPC found that payday lenders make up more than half of the total market, but their overall profitability is far lower than many other payday lenders.
“There is a significant gap between the industry as a whole and the competition,” NPC chief executive Christine Boulton said.
“The average payday loan is about $1,200, and many of those loans are often over $2,000.”
In order to compete effectively, there is a need to invest in their business models and customer service.
“The industry needs to look at how it can support its competitive position.”
In some cases, payday lenders are using their own funds to fund their business, and it is often cheaper to do so.
“One of the biggest challenges for payday lenders is that they are not always well funded,” Ms Boulon said.
“Many of the providers are using an external funding platform, which is not usually a good way to do it.”
The NPC surveyed the payday loan industry’s finances and financials policies to get a better picture of what the industry is up against.
In a survey of 4,000 people, respondents were asked whether they used their own money to pay for their loans.
In response, 41 per cent of respondents said they did, and 20 per cent said they had borrowed from an external fund.
Respondents were also asked how much they spent on average on their loans each month.
In some instances, the average amount spent on a payday loan was between $150 and $200.
The survey found that, in some cases and for certain providers, the gap between their average costs and their competitors’ was very large.
The average amount paid by lenders for their products in the first quarter of 2019 was $1.18 for all payday loans and $1 per $100 borrowed, compared to $0.93 for the average for the top 25 lenders.
This means that lenders with large debts could spend significantly more per loan than the average consumer in Australia, while those with small debts could be paying far less.
This is not the first time that the NPC has highlighted the impact of the downturn in the payday industry.
In October last year, it released a report on the impact that the recession had on the industry.
The report, which found that in some areas the industry was not adequately responding to the growing number of customers seeking to borrow, the organisation also called for a greater focus on the needs of those struggling to pay off their debts.
The NPC’s study was commissioned by the Department of Industry, Innovation and Science (DIPIS) and was conducted from April to October this year.
The results of the survey, which surveyed 8,200 people, are being released to the public today.